About
‍Driven Retail

At Driven Retail, we are committed to delivering informed, results-oriented guidance to retail brands. With over 20 years of industry experience, we understand the complexities of managing and scaling direct-to-consumer businesses.

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Our approach

Our approach is rooted in a deep understanding of retail operations, combining proven strategies with innovative insights to meet the evolving needs of our clients. Our work—exemplified by projects like Levi’s Secondhand program—demonstrates our ability to integrate sustainability initiatives with sound business strategy, helping brands achieve both operational excellence and market differentiation.

What we do

We’ll deliver on our strategy. Saving you resources and overhead.

Direct-to-Consumer Strategy

We develop comprehensive plans that open new growth avenues while addressing immediate operational challenges.

Brand Positioning & Storytelling

We work with you to refine your brand’s narrative, ensuring it resonates authentically with your target audience.

Customer Engagement & Loyalty

We create strategies that build long-term relationships and drive sustainable customer retention.

Operational & Digital Transformation

We assist in streamlining operations and integrating digital innovations, optimizing both efficiency and profitability.

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Our experts

Kyle Newkirk

Kyle Newkirk

Strategy
Kayleigh Newkirk

Kayleigh Newkirk

Design

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