Levi's faced the challenge of integrating a resale model into their business while ensuring both profitability and customer satisfaction. Their goal was to create a program that would reduce waste by keeping products in circulation, drive revenue, engage customers, and enhance brand loyalty. They needed to create an operating model that fostered collaboration between e-commerce and store teams to ensure a seamless customer journey from product trade-in to purchase.
Leveraging our digital transformation and market expansion expertise, we assisted Levi's to develop the Secondhand program, unifying commercial and sustainability efforts around re-commerce initiatives. Our approach began with in-depth market research to understand the resale market, customer preferences, and competitive landscape, identifying key opportunities and challenges. We then created a comprehensive strategic plan outlining objectives, target markets, environmental impact, and key performance indicators, incorporating a three-year outlook with global expansion and a multi-channel approach. We developed advanced reporting to improve inventory management, track trade-ins, and accurately forecast pricing and demand, ensuring a sustainable supply chain.
Leveraging our digital transformation and market expansion expertise, we assisted Levi's to develop the Secondhand program, unifying commercial and sustainability efforts around re-commerce initiatives. Our approach began with in-depth market research to understand the resale market, customer preferences, and competitive landscape, identifying key opportunities and challenges. We then created a comprehensive strategic plan outlining objectives, target markets, environmental impact, and key performance indicators, incorporating a three-year outlook with global expansion and a multi-channel approach. We developed advanced reporting to improve inventory management, track trade-ins, and accurately forecast pricing and demand, ensuring a sustainable supply chain.
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